廣告寫作
Overview
Works: | 30 works in 30 publications in 30 languages |
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Titles
廣告文案 = The creative strategy & performance of copywriting : 創思原則與寫作實踐
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廣告修辭新論 = Advertising rhetoric : 從創意策略到文圖實踐; from creative strategy to performance
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文案大師教你精準勸敗術 : 在注意力稀缺年代, 如何找出熱賣語感與動人用字?(文案寫作聖經30週年典藏版), 又名, 文案大師教你精準勸敗術; 第一次行銷寫作, 你如何找出熱賣語感與動人用字?
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吸金文案寫作力 = The copywriter's handbook : 60個讓顧客立刻下單.買到手軟的文案寫作技巧, 又名, 吸金廣告文案寫作訓練手冊
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Subjects