消費者行為 : 建立行銷策略
Best,Roger J.

 

  • 消費者行為 : 建立行銷策略
  • Record Type: Language materials, printed : monographic
    Author: Hawkins,Del I.
    Secondary Intellectual Responsibility: Best,Roger J.
    Secondary Intellectual Responsibility: 葉日武
    Place of Publication: 台北市
    Published: 高立功出版社;
    Year of Publication: 2001
    Edition: 第八版
    Description: 633頁 : 26x19公分;
    Subject: 消費心理學 -
    Subject: 消費者 -
    Subject: 市場學 -
    Notes: 譯:CONSUMER BEHAVIOR:BUILDING MARKETING STRATEGY,8TH ED.
    ISBN: 9570348275 平裝
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